How advertisers can survive and win with the Web3 shift The internet is evolving. Users are entitled to privacy. They can avoid Big Tech entirely thanks to cryptocurrency, blockchain, and decentralized apps. And they’re leaving in large numbers. When you add it all up, you have a perfect storm for advertisers: the data pipeline is drying up, ad costs are rising, and ROI is declining. Smart advertisers, on the other hand, aren’t afraid; they’re embracing this new Web3 environment, connecting with new consumers on their terms. They’re diversifying their ad expenditure and......

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