Google AdSense vs SSPs? 3 reasons to change SSPs vs. AdSense When it comes to monetizing your website, you may be debating whether to utilize AdSense or SSPs such as PubMatic, Index Exchange, and others. Both offer advantages and disadvantages, but which is best for you? Let’s look at the main distinctions between Google AdSense and SSPs to help you decide which is ideal for your website. Google AdSense Explanation You can monetize your website using Google AdSense as a new Publisher. The publisher places a code snippet on their website and......

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