Why an always-on marketing strategy is necessary for customer acquisition and retention The customer journey in today’s digital landscape is more than just a one-way funnel leading to a single sale. It’s an endless loop: Once a client makes a purchase, they’re on a new trip, one that pushes them to keep looking for more things and make another purchase. Marketers can use an “always-on” marketing approach to maximize how they engage with clients during this journey. Instead of operating individual flights or campaigns to meet short-term goals, marketers should use continuous......

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