Scaling 3 opportunities for retailers and brands for retail media success The rise of retail media is increasing at a breakneck pace. Retail media, known as the third big wave of digital advertising (after search and social), is expected to capture 1 in 5 ad expenditures by 20241 and become a $100 billion sector by 2026. The power of retail media has become undeniable, and the time has come to capitalize on the huge expansion that is on the horizon. We published the eBook, How to Scale for Retail Media Success, to......

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