The future of shopping: bopis, showrooming, and hybrid channels Nobody should be surprised that consumer acceptance of e-commerce increased during the pandemic. While in-person shopping is far from extinct, the role of businesses in the customer journey has evolved to meet new requirements and preferences. According to the results of our Shopper Story 2022 study, more customers than ever are embracing what we call hybrid shopping—carrying out their purchase experience across both online and offline channels. Online touchpoints are increasingly preceding offline occurrences. According to our findings, BOPIS (buy online, pick up......
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4 things you should do before running your first social media Ad The social media world is brimming with chances for your brand, but you probably already know that. The actual question is how to best use the numerous platforms, ad formats, and technologies to help your business gain a competitive advantage. Fortunately, we’re here to assist with our checklist of four actions to do before launching your first ad campaign on Facebook, Instagram, Twitter, Pinterest, or TikTok. Let’s get started! 1. Develop thorough brand guidelines. Brand standards are dynamic documents that......
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