As much as we would like to think differently, only some products or services are actually suitable for some. And, while some products or services can (and do!) benefit almost everyone, certain categories are far more inclined to buy than others. A target audience is a group (or groups) of people for whom your product or service is intended and to whom your marketing efforts are directed. Why is having a target audience important? Without a target audience, your sales and marketing approach is essentially flinging spaghetti against the wall and hope......
Continue Reading
If you’ve ever come across QVC while scrolling through the stations, you might feel as if you’ve stumbled across a relic from the 1980s. Nonetheless, in 2022, the retail channel generated $9.9 billion in annual revenue. Today, several retail behemoths, from Amazon to Nordstrom, are attempting to emulate their success online. Similarly, small business owners are finding it to be an efficient eCommerce marketing strategy for reaching new clients, even on a limited budget. What is live commerce? Live commerce, often known as live shopping or live stream shopping, elevates platforms such......
Continue Reading