This article will go into more detail about workflows and look at how AI, and more especially visual workflow builders, will change how marketing teams work. From experts to techies who are creative A lot of marketing companies depend on experts. In a smaller business, one person may be in charge of all digital marketing. In a bigger business, social media, SEO, and email marketing are usually handled by different people. A bigger company might even specialize even more, telling the difference between paid and organic social media, or they might even......
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No longer a “nice to have,” having the tools and data to make choices based on data is a must. Teams that plan based on gut feelings and anecdotes are falling behind more advanced brands that use data insights and predictive analytics. The best way to run ads is with data-driven marketing. But it will be hard to change the way people act and make decisions so that they can use better knowledge. This is the first of three articles that will help marketers make the switch to making decisions based on......
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People who work in email and CRM are having a hard time with Gmail’s new spam rules. To stay below spam limits, responsible list management means that the number of subscribers will probably go down over time. It’s already hard enough that iOS 15 keeps throwing wrenches into the works. Marketers who use open rates to figure out how engaged their customers are are trying to make sense of a cloudy picture. To deal with these new situations, here are some good ways to handle your email lists, get new subscribers, and......
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