I keep a screenshot on my desktop as a reminder. Every few months, I click on it to remind myself of a crucial lesson I failed to learn sooner. It begins: “If you don’t make time for your wellness, you will be forced to make time for your illness.” This also is true for marketers and martech managers who must handle various campaigns, tight deadlines, and constantly expanding technologies. In the race to generate outcomes, it’s tempting to neglect the value of one’s personal well-being. Overwork takes its toll Twenty years ago,......
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You started a campaign, generated leads, and now nothing. The leads are not converting into sales. Sales claims the leads aren’t good enough, while marketing claims sales did not follow up promptly enough. Sounds familiar? The actual issue is that your teams are not in sync. This gap means squandered chances, since competition shows no signs of slowing down. To achieve meaningful revenue growth, sales and marketing must collaborate.Why sales and marketing misalignment harms your business. Why do silos exist? Misaligned goals, fragmented tools, and poor communication are frequently the root causes......
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Traditional marketing monitoring techniques, such as unique phone numbers and coupon codes, are becoming less efficient. With stronger privacy restrictions and customers obtaining greater control over their data, marketers have shifted to digital attribution via pixel-based tracking. However, by focusing solely on the last interaction before conversion, this strategy fails to consider the entire customer experience. To better evaluate marketing impact, it’s vital to distinguish between attribution and measurement. Limitations of digital attribution Digital attribution entails giving credit to specific touchpoints, usually focused on the last engagement before conversion. However, this simplifies......
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