Top 5 link-building agencies for 2022

Top 5 link-building agencies for 2022

You should probably engage a link-building agency if you want to take your SEO efforts to the next level.

But how do you tell the difference between the best link-building agencies and the mediocre outfits whose results are less than impressive?

This post will not only provide our curated list of the top link-building agencies, but we will also explain what such an agency can do for you, and the benefits of working with one.

What Exactly Is a Link Building Agency?

A link-building agency is exactly what it sounds like: a company that specializes in generating links back to your company’s website, social media presence, or other digital assets from reputable, authoritative websites.

So far, so simple, but that begs the question: why would anyone need to generate these links in the first place?

The answer is straightforward:

Backlinks (literally, links to your website) are a critical component of effective Search Engine Optimization.

Search engines like Google consider the number of websites that link to yours when determining how to rank your website in organic search results. In general, the more high-quality sites that link to digital content, the more Google regards your site as a reliable source of information on that topic.

And the more Google regards your content as a reliable source, the higher it is likely to rank in search results for your specific keyword. “High-quality” is the crucial word here. You could have a million and one backlinks from websites with poor content, low visitor numbers, or an otherwise untrustworthy reputation, and they would still be far less effective at boosting your search rankings than a single, solitary link from a high-profile site with a reputation as an authoritative voice in your industry.

This is the primary reason why link-building firms exist.

They specialize in identifying the best authoritative websites in order to obtain those all-important links from those websites in order to generate a high-quality link.

The Advantages of Using a Link Building Agency

Now that we’ve established what a link-building firm performs, you may be wondering why it’s worthwhile to hire one when you could technically go out to other websites and attempt to develop backlinks on your own.

There’s nothing stopping you from doing your own link building, and there are innumerable resources available to assist you, such as our own definitive guide to link building using content for SEO.

Still, just because you can doesn’t mean you should, as the old adage goes. So, here are a few reasons why you should hire a link-building agency rather than doing it yourself.

A thorough understanding of the best sites to contact.

Any competent link-building agency worth its salt, as we’ll explain later in this article, should take the time to get to know you and your business.

They’ll also recognize which sites inside that business or niche market are worth creating relationships with for link-building purposes if they’ve done their homework.

After all, just because a website has a solid reputation as an authoritative source does not always imply that it is a good fit for your company. When analyzing the quality of your backlinks, Google also analyzes contextual relevance. TechCrunch, for example, is one of the largest and most reputable tech blogs on the web, but if you’re looking to create links for your new boutique fashion label, a link from TechCrunch won’t help you much unless you have a tech-specific angle to push.

Link-building firms are aware of this. As a result, they can spare you the time and effort of reaching out to irrelevant and unsuitable sources by focusing solely on those websites, blogs, and influencers that will benefit your company.

Connections have been established.

Link-building firms aren’t only skilled at discovering the best sites to gain backlinks from; they may already have well-established relationships with those places, making establishing a high-quality link that much easier.

Consider this: Just as it is easier to create a working relationship with a leading publication when your company’s link-building efforts are in the capable hands of someone who is already trusted by that publisher.

A Low-Cost Strategy for Growing Your Brand Online.

The following are the primary reasons why any organization engages in a link building service:

• help boost their web visibility
• build a reputation as an authoritative voice in their field
• as well as boost organic traffic to their website

Still, as previously stated, these are all things that you could technically perform yourself. At least, assuming you had a limitless amount of time and extensive marketing experience.

The truth is that if you own your own firm, you don’t have a lot of time, and you might not have any marketing experience.

That is not a criticism; rather, it is the case that your time and energy may be better spent on other aspects of growing your business rather than spending hours on a link-building effort that may provide just half the returns that you would get from employing an expert firm.

Because all of the time you’d spend doing it yourself is time you’re not making money, outsourcing any type of digital marketing job like this only shows to be more cost-effective in the long term.

Top 5 Link Building Firms for 2022:

1) Single Grain

Single Grain is a full-service digital marketing business that specializes in two crucial aspects of link building: effective content generation and influencer marketing.

The company’s content marketing gurus create blogs, guides, graphics, and other high-value digital assets that not only assist drive organic traffic but also make you irresistible to significant players in your industry. This guarantees that the proper people link to your material in a way that provides genuine outcomes, such as increased visibility, traffic, and long-term business success.

Single Grain has a demonstrated track record of success with its link-building strategies when working with some of the world’s largest brands, like Amazon, Lyft, Uber, and Airbnb, when combined with good relationships with a network of powerful personalities across numerous industries.

2) uSERP

uSerp is one of the few link-building firms that demonstrates that they are equally capable of assisting small businesses and start-ups as they are of working with globally famous enterprises.

The organization has a long history of obtaining desired remarks and backlinks on well-known websites. This means you don’t have to just take their word for it when they say they got you published on a high-authority website. You can tell just by looking at the site’s reputation and popularity.

Using this method in their SEO and digital PR services has helped uSerp establish itself as one of the largest link-building companies.

3) The Upper Ranks

If you’re an established SEO or marketing organization wishing to offer link-building packages to your clients but lack the resources or knowledge to do so, you could do much worse than contacting The Upper Ranks.

The decade-old company, founded by famous SEO expert David Farkas, specializes in white-label link-building solutions that are tailored to particular client needs. This is accomplished through a combination of outreach marketing, technical SEO, and leveraging their existing partnerships with high domain authority (DA) websites across a wide range of industries.

4) Samurai Marketers

Samurai Marketers focuses on acquiring backlinks from legitimate, authoritative firms, such as Zapier, GetResponse, and Mailshake.

Notably, Samurai creates a “Links Landscape” assessment using their own proprietary software before beginning advertising.

This analysis reveals to clients how many links they will need to build in order to outperform the competition and rank at the top of the SERP. Shaurya, the agency’s founder, highlights the agency’s white hat SEO approach to avoid dangerous or unethical link building practices.

5) Higher Visibility

If you read our previous guide to the six top SEO agencies to work with this year, you may know Higher Visibility as a multi-award winning organization with an excellent reputation in the industry.

Though they primarily focus on on-page optimization, the agency is also skilled at increasing your off-page SEO efforts: they work to establish your brand’s reputation as an authoritative source by including you in blog posts (or enabling guest blogging), news pieces, and resource lists.

Aside from that, the company specializes in producing high-value content, such as articles and infographics, that drive organic traffic and act as valuable linkable assets to which websites with high domain authority can link.

Are you prepared to use a link-building agency?

If you already have some high-value, linkable assets but are having trouble getting any trustworthy websites to link to them, collaborating with FatJoe’s outreach team may be a wise decision.

If you’re an established SEO agency looking to provide high-quality, white-label link-building services to your clients, contact The Upper Ranks, as that’s precisely what they do best.

Look no further than Single Grain if you want the peace of mind that comes from knowing your brand’s online visibility is in the capable hands of a successful digital marketing agency with a proven track record of achieving amazing results for some of the world’s biggest businesses.

We are the go-to link-building agency for both new businesses and internationally recognized brands due to our combination of growth-focused content production, influencer outreach, and all-around successful SEO.