5 effective email list-building strategies

5 effective email list-building strategies

Email marketing is a tried-and-true method of growing an audience and, eventually, a brand. It is not only inexpensive and simple to operate, but studies have shown that average conversion rates for opened emails hover around 15%, making it an extremely powerful marketing approach.

To realize the benefits of email marketing, you must first build a large list. Use these five methods to begin fleshing out your list!

1. Use enticing deals to attract subscribers.

Offering appealing incentives (such as special discounts, limited-time deals, or bespoke promo codes) and informing buyers that the offer will be delivered to their inboxes upon signup is one of the most successful strategies to expand your email list.

Remember that your website’s email capture form must not only be easily accessible from every page, but it must also be mobile responsive.

2. Provide Exclusive Content.

Another strategy to expand your email list is to offer exclusive and gated information that people can access by providing their email addresses. This can take the shape of a substantial ebook, handy tool, helpful checklist, must-have template, instructional film, intriguing infographic, or anything else that is important and captivating to your target audience.

Pro tip: All too frequently, customers will subscribe to your emails in exchange for a pleasant welcome offer or a piece of appealing content… only to unsubscribe right away. Make it a point to explain all the benefits of being on your email lists, such as early access to specials, unique subscriber-only pricing, and first dibs on new product launches.

3. Implement Exit Intent Pop-ups.

Exit-intent pop-ups are one of the most straightforward ways to grow your email list. Consider them an additional opportunity to get shoppers to return to your site and encourage them to convert.

Some examples of exit intent triggers are:

• The back button is being pressed.
• Returning to the top of the page.
• Changing between browser tabs
• Inactivity on a page.
• Copy that says, “wait, before you depart” might also help promote FOMO.

The idea is to employ exit intent pop-ups only when shoppers haven’t taken any action — pop-ups that appear at the incorrect moment can be irritating. Also, make certain to:

• Think carefully about the information you acquire from users. When creating your pop-up, keep the basics in mind: email address and name. Once you’ve developed a rapport with the customer, you might ask for their birthday or phone number.
• Don’t bombard your visitors with pop-ups.
• Make it obvious what shoppers gain when they join up (such as the enticing deal we mentioned earlier).

4. Begin a Loyalty Program.

Launching a loyalty program isn’t just a great method to motivate existing customers to return for more and stay involved with your company; it’s also a great way to collect additional emails.

5. Encourage email signups at events.

Are you planning a pop-up? Do you want to set up a booth at a local event? Or perhaps you have a physical store in addition to your online store. These are all fantastic ways to grow your email list!

Consider sending sales representatives to large events to talk up potential consumers and gather emails on an iPad. If you’re a one-person operation, a clearly labeled and conspicuously placed clipboard on which customers can scribble down their information will be sufficient.

You can incentivize them to join up, similar to the digital tactics listed above, such as a modest gift or discount.

Hello, New and Improved Email List!

Remember that it’s not just about the list-building technique you employ but also about how effectively you use your list to power your email marketing activities. We have a dynamic list-builder function that allows you to construct defined segments based on the features and behaviors of your email contacts as well as other criteria you specify. You can then execute more effective ads and email campaigns to contact them at the proper time and place. Check it out right now!