In recent years, advertisers and their ad agencies have prioritized attention measurement in their efforts to forecast and maximize outcomes. The idea is simple: if attention can be accurately assessed,...
I keep a screenshot on my desktop as a reminder. Every few months, I click on it to remind myself of a crucial lesson I failed to learn sooner. It...
You started a campaign, generated leads, and now nothing. The leads are not converting into sales. Sales claims the leads aren’t good enough, while marketing claims sales did not follow...
Traditional marketing monitoring techniques, such as unique phone numbers and coupon codes, are becoming less efficient. With stronger privacy restrictions and customers obtaining greater control over their data, marketers have...
Yes, I meant what I said in the title. And I say it with confidence, not arrogance, after 25 years of email marketing and witnessing company after company, vertical after...
ChiefMartec and MartechTribe report that there are more than 14,000 martech tools available. It’s an overwhelming number that no one can keep track of. To make matters worse, many of...
Foursquare, a business that specializes in geolocation technology, has just announced Sales Impact, a new product that is part of its suite of campaign attribution tools. Through the utilization of...
People who work in digital ads and marketing really felt what the U.S. Federal Trade Commission (FTC) said on July 24, 2024. The FTC made it clear that hashing, which...
This article will go into more detail about workflows and look at how AI, and more especially visual workflow builders, will change how marketing teams work. From experts to techies...
No longer a “nice to have,” having the tools and data to make choices based on data is a must. Teams that plan based on gut feelings and anecdotes are...