People who work in email and CRM are having a hard time with Gmail’s new spam rules. To stay below spam limits, responsible list management means that the number of...
Around 150 years ago, skilled artisans and makers were needed to make things. Now, flexible, computer-driven, and automated manufacturing systems are used. The same thing will happen in marketing in...
Do you know that you have your own info on intent? You don’ need to get it. If you run campaigns, especially on accounts you already have, you have access...
The most important thing in a friendship is to know and be known. You need to listen to your people to get to know and understand them. Even though it...
Early this month, the Association of National Advertisers had some good news for people at Cannes Lions. A shocking 15% of all ad spend in 2023 went to media buys...
DAMs are pieces of software that help a company store, organize, and make better use of all of its digital assets. A DAM is the “single source of truth” where...
We know that martech and demand generation tactics work best to get prospects interested when the brand is already well known. So why don’t we always use those strategies on...
You think that “the customer” means the same thing in all of your use cases when you organize your data around that word. That’s not always a good guess. An...
It is said that David Ogilvy once said, “Give me the freedom of a tight brief.” It is thought that briefs that are focused and detailed, leaving little room for...
You’ve made a good business plan, gotten the money you need, and are excited to tell the media about your brand. People tell you that you need PR, which stands...