Reaching the correct customer at the appropriate moment presents a more controlled environment for digital marketers. And customers cherish their privacy, which is why this new environment exists. Marketing automation firm Marigold...
What will customers remember about your website, product, service, or people? What will they say to their friends and coworkers about their experience? Will they even mention it? A huge amount of attention...
As a senior marketing leader, you’re all too aware with the bottlenecks and train wrecks produced by silos and a lack of alignment among various teams and departments in the...
According to Gartner, martech utilization fell to 33% in 2023, down from 42% in 2022 and 58% in 2020. Underutilization of martech results in unforeseen consequences. For example, it may...
I recall when the internet was spanking new, unfamiliar, and frightening to many people. The organization I worked for was quite conventional, and they promised never to create a website...
Any company that does it needs to think carefully about rebranding. A rebranding takes a lot of time and money, whether it’s because of a merger or acquisition, changing customer...
In the ever-changing world of consumer packaged goods (CPG), my interests have centered on brands, consumer behavior, behavioral economics, and the fascinating field of artificial intelligence. What fascinates me the...
Artificial intelligence (AI) is establishing itself as a game-changing force in the consumer experience (CX). AI’s capacity to process massive quantities of data and drive automation at scale enables organizations...