If you’ve ever come across QVC while scrolling through the stations, you might feel as if you’ve stumbled across a relic from the 1980s. Nonetheless, in 2022, the retail channel generated $9.9 billion in annual revenue. Today, several retail behemoths, from Amazon to Nordstrom, are attempting to emulate their success online. Similarly, small business owners are finding it to be an efficient eCommerce marketing strategy for reaching new clients, even on a limited budget. What is live commerce? Live commerce, often known as live shopping or live stream shopping, elevates platforms such......
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Monthly goals and action items for holiday marketing in 2022 Forget about January — September is the New Year for society. When summer ends, and we return to school and work, we alter our lifestyles, establish routines, and alter our purchasing habits. That doesn’t mean you should postpone your Christmas marketing strategy until the leaves turn orange and pumpkin spice lattes appear on menus. Start early to get your brand on the radar of gift-givers. Read this list and cross each action off twice to make the most of the rest of......
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Stop accidental clicks on your advertisements right now Do you get frustrated while navigating through a website and inadvertently click an ad that leads you far astray? This can have an impact on your ad revenue, and it is incredibly inconvenient for your readers. Have you ever had unusually high click-through rates on some ads? This occurs when a reader mistakenly clicks on an ad while visiting your site just for the content. In the event of too many unintentional ad clicks, your advertisers may decline or stop bidding on your ad......
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When should you place advertisements on your website? Have you recently launched a new website or have you begun to consider advertising as a form of monetization? Do you wonder when to incorporate adverts on your website if you have an established digital presence and solid blog content? Here are two crucial indicators that can help you arrange adverts on your website correctly, as well as what you should do next. When should I add advertisements on my website? Here’s why you should have advertising on your website: You receive over 1,000......
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Tips for holiday SEO during the busy shopping season You want your brand to be “at the right place, at the right moment” when it comes to marketing. This is especially true around the holidays. When your ideal customer is looking for holiday gifts, your brand should be at the top of the search results page. Fortunately, there’s a thing called search engine optimization (SEO) that can assist you. SEO increases organic website traffic by ranking high in search results for specific keywords. This means that if your firm specializes in outdoor......
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Which video monetization strategy is best for you? The video industry is rapidly expanding, which is why you are reading this post. Nowadays, people are eager for additional content; it is past time for you to explore monetizing your creations! You should now add YouTube to your account because it is a great way to make money. You can, however, choose from a variety of different tactics that are more pleasant, profitable, and, of course, consistent. All you need to do is invest some time and select the appropriate monetization tactics to......
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2022 Black Friday and Cyber Monday marketing strategies Black Friday and Cyber Month are quickly approaching. With customers buying for the holidays earlier than ever, brands understand that the time to plan is now. According to data, 77% of Americans begin shopping for holiday gifts in July during Amazon Prime Day and rival events from other shops. This significant shift shows that Black Friday is no longer the start of the holiday shopping season. As concerns about labor shortages, shipment delays, and supply chain challenges grow, we anticipate that the trend toward......
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The future of shopping: bopis, showrooming, and hybrid channels Nobody should be surprised that consumer acceptance of e-commerce increased during the pandemic. While in-person shopping is far from extinct, the role of businesses in the customer journey has evolved to meet new requirements and preferences. According to the results of our Shopper Story 2022 study, more customers than ever are embracing what we call hybrid shopping—carrying out their purchase experience across both online and offline channels. Online touchpoints are increasingly preceding offline occurrences. According to our findings, BOPIS (buy online, pick up......
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4 things you should do before running your first social media Ad The social media world is brimming with chances for your brand, but you probably already know that. The actual question is how to best use the numerous platforms, ad formats, and technologies to help your business gain a competitive advantage. Fortunately, we’re here to assist with our checklist of four actions to do before launching your first ad campaign on Facebook, Instagram, Twitter, Pinterest, or TikTok. Let’s get started! 1. Develop thorough brand guidelines. Brand standards are dynamic documents that......
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Scaling 3 opportunities for retailers and brands for retail media success The rise of retail media is increasing at a breakneck pace. Retail media, known as the third big wave of digital advertising (after search and social), is expected to capture 1 in 5 ad expenditures by 20241 and become a $100 billion sector by 2026. The power of retail media has become undeniable, and the time has come to capitalize on the huge expansion that is on the horizon. We published the eBook, How to Scale for Retail Media Success, to......
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