3 pet supply consumer trends in Q2 of 2022 The worldwide pet care market is estimated to reach $261 billion in 2022 and to increase at a 6% annual rate over the next five years. This presents a big opportunity for firms to address the increased demand for staples such as pet food while also developing new items for pet owners, such as interactive treat-dispensing dog toys. We reported on the dramatic growth in pet supplies during the pandemic’s peak. More than two years later, one thing is certain: consumers adore their......
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Work from home consumer trends: home shopping and beyond After more than two years of the COVID pandemic, it’s safe to assume that the work-from-home (WFH) trend is here to stay. The rise of the home-based worker affects not only workplaces but also consumption patterns. We evaluated data from approximately 49,600 global survey respondents, about a fifth of whom said they worked primarily from home between April and December 2021, to better understand how this new set of customers varies from non-WFH consumers. When combined with our new Shopper Story research, which examined......
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10 free and paid SEO audit tools for maximizing results Conducting an SEO audit is both beneficial and time-consuming. It’s difficult to stay on top of things with continual algorithm modifications and updates to your website and content. Fortunately, there are several excellent SEO audit tools available that will do the majority of the heavy job for you. In this piece, we’ll categorize audit tools into three categories: Material auditing tools can assist you to determine how SEO-friendly your content is, whether you’ve satisfied search intent and whether users are converting. Technical audit......
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Top 5 link-building agencies for 2022 You should probably engage a link-building agency if you want to take your SEO efforts to the next level. But how do you tell the difference between the best link-building agencies and the mediocre outfits whose results are less than impressive? This post will not only provide our curated list of the top link-building agencies, but we will also explain what such an agency can do for you, and the benefits of working with one. What Exactly Is a Link Building Agency? A link-building agency is exactly......
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Top 5 reputation management companies for 2022 In today’s complex world, reputation can be a volatile commodity. It takes years to create the ideal image for your brand. You must consistently commit to providing amazing customer experiences and creating outstanding advertising strategies. However, it simply takes seconds for your reputation to crumble. We’ve all seen how damaging something as innocuous as a poorly timed tweet or a poorly written email subject line can be. Reputation management firms relieve you of the burden of keeping your reputation “on track.” These firms can study......
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5 effective email list-building strategies Email marketing is a tried-and-true method of growing an audience and, eventually, a brand. It is not only inexpensive and simple to operate, but studies have shown that average conversion rates for opened emails hover around 15%, making it an extremely powerful marketing approach. To realize the benefits of email marketing, you must first build a large list. Use these five methods to begin fleshing out your list! 1. Use enticing deals to attract subscribers. Offering appealing incentives (such as special discounts, limited-time deals, or bespoke promo......
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How to select an SEO agency to help your business grow When you start looking for the best SEO agency to help your company improve its online visibility, two issues instantly emerge: There are an infinite amount of firms out there, all claiming to be the greatest in the market, making it tough to know which ones you can truly rely on. A number of businesses are ready to confuse you with technical jargon and geek-speak, making it difficult to properly grasp what you’re purchasing. In this complete guide to selecting an......
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13 best publishing game monetization models “Adapt or perish,” you’ve heard it a thousand times. This is the mindset of game developers when it comes to mobile game monetization in this day and age, when the next big thing is only a few seconds away. There are various excellent monetization options available, but determining which format is best for you might be difficult. As an ad management partner who has assisted several game publishers worldwide, we have broken down the finest ideas that will help you scale your ad revenue while keeping......
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5 ways to make money off of a news website When it came to journalism, magazines and newspapers were groundbreaking and revolutionary. With the rise of technology and the “internet,” it seems like everyone just goes online to find out what’s going on in the world. Users desire immediate access to news items and reports, and having a well-designed news website gives publishers an advantage in capturing the attention of the masses. As a result of this transformation, most news publishers are now focusing on creating a decent news site that can obviously......
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4 ways brands can go viral using TikTok marketing The platform that catapulted Duolingo from a nice language-learning tool to a superstar brand specializing in out-of-control viral marketing. The app that catapulted Charli D’Amelio and Addison Rae to fame. The cultural phenomena that have altered how we socialize, unwind, learn, and shop. TikTok, which was formerly reserved for Gen Z dancing competitions, is now unquestionably the hottest playground for brands. If you’re finally ready to take the plunge and submit your first short-form video on the app, here’s everything you need to......
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