Why an always-on marketing strategy is necessary for customer acquisition and retention The customer journey in today’s digital landscape is more than just a one-way funnel leading to a single sale. It’s an endless loop: Once a client makes a purchase, they’re on a new trip, one that pushes them to keep looking for more things and make another purchase. Marketers can use an “always-on” marketing approach to maximize how they engage with clients during this journey. Instead of operating individual flights or campaigns to meet short-term goals, marketers should use continuous......
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Google AdSense vs SSPs? 3 reasons to change SSPs vs. AdSense When it comes to monetizing your website, you may be debating whether to utilize AdSense or SSPs such as PubMatic, Index Exchange, and others. Both offer advantages and disadvantages, but which is best for you? Let’s look at the main distinctions between Google AdSense and SSPs to help you decide which is ideal for your website. Google AdSense Explanation You can monetize your website using Google AdSense as a new Publisher. The publisher places a code snippet on their website and......
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How to launch your Google display Ad campaign Do you want to show your adverts across three million websites and 650,000 apps, reaching 90% of internet users worldwide? Google Display Network is one of the best ways for companies to advertise and attract new customers because of its reach and low cost. However, for newcomers, getting started can be a daunting task. That’s why we’re here to make your path to increased sales and increased brand exposure as simple as possible. How to launch your first Display ad. How Does Google Display......
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How advertisers can survive and win with the Web3 shift The internet is evolving. Users are entitled to privacy. They can avoid Big Tech entirely thanks to cryptocurrency, blockchain, and decentralized apps. And they’re leaving in large numbers. When you add it all up, you have a perfect storm for advertisers: the data pipeline is drying up, ad costs are rising, and ROI is declining. Smart advertisers, on the other hand, aren’t afraid; they’re embracing this new Web3 environment, connecting with new consumers on their terms. They’re diversifying their ad expenditure and......
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Google Analytics audit checklist for beginners Google Analytics should be your greatest buddy until you have the resources to invest in a powerful, fully integrated analytics solution. Data, as they say, is the new oil – complete, precise information has the power to provide substantial insight into the best ways to spend your marketing dollars and optimize your brand strategy for ultimate success. What is the issue? Google Analytics can be challenging to set up. With many options and factors to configure and monitor, the solution is a complete nightmare for inexperienced......
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