In recent years, advertisers and their ad agencies have prioritized attention measurement in their efforts to forecast and maximize outcomes. The idea is simple: if attention can be accurately assessed, it can assist forecast and improve the performance of advertisements, from increasing brand lift to driving sales and even modifying campaigns in real time. However, while attention is vital, it does not provide the complete picture. To properly understand what drives success, marketers must examine data quality, audience relevancy, creative execution, and the context of the ad. The complexities of assessing attention......
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You started a campaign, generated leads, and now nothing. The leads are not converting into sales. Sales claims the leads aren’t good enough, while marketing claims sales did not follow up promptly enough. Sounds familiar? The actual issue is that your teams are not in sync. This gap means squandered chances, since competition shows no signs of slowing down. To achieve meaningful revenue growth, sales and marketing must collaborate.Why sales and marketing misalignment harms your business. Why do silos exist? Misaligned goals, fragmented tools, and poor communication are frequently the root causes......
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People who work in digital ads and marketing really felt what the U.S. Federal Trade Commission (FTC) said on July 24, 2024. The FTC made it clear that hashing, which is often used by businesses to hide personal information, is not a foolproof way to protect privacy or identity. This is not new knowledge; it is well known that hashing as a privacy measure has its limits and can go wrong. But the FTC’s clear position sends a strong message to the business. One that could have big effects, especially since data......
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Reaching the correct customer at the appropriate moment presents a more controlled environment for digital marketers. And customers cherish their privacy, which is why this new environment exists. Marketing automation firm Marigold and digital marketing consultant Econsultancy recently conducted a survey to examine consumer perceptions of marketers’ strategies and messages. These revelations offer direction for marketers looking to increase client trust and establish closer relationships. When the research was discussed at The MarTech Conference (free registration to access the complete program on demand), a number of winning techniques surfaced. Key conclusions from the conversation and some of the study’s results......
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Artificial intelligence (AI) is establishing itself as a game-changing force in the consumer experience (CX). AI’s capacity to process massive quantities of data and drive automation at scale enables organizations to provide tailored, frictionless CX journeys that inspire loyalty and satisfaction. This article looks at how great firms use AI to change the customer experience in three key areas: clear messaging, frictionless interactions, and tailored experiences. Clear messaging. Effective communication is the foundation for developing a great brand. It is also one of the most commonly disregarded parts of the client experience.......
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If you’ve ever come across QVC while scrolling through the stations, you might feel as if you’ve stumbled across a relic from the 1980s. Nonetheless, in 2022, the retail channel generated $9.9 billion in annual revenue. Today, several retail behemoths, from Amazon to Nordstrom, are attempting to emulate their success online. Similarly, small business owners are finding it to be an efficient eCommerce marketing strategy for reaching new clients, even on a limited budget. What is live commerce? Live commerce, often known as live shopping or live stream shopping, elevates platforms such......
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Monthly goals and action items for holiday marketing in 2022 Forget about January — September is the New Year for society. When summer ends, and we return to school and work, we alter our lifestyles, establish routines, and alter our purchasing habits. That doesn’t mean you should postpone your Christmas marketing strategy until the leaves turn orange and pumpkin spice lattes appear on menus. Start early to get your brand on the radar of gift-givers. Read this list and cross each action off twice to make the most of the rest of......
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Tips for holiday SEO during the busy shopping season You want your brand to be “at the right place, at the right moment” when it comes to marketing. This is especially true around the holidays. When your ideal customer is looking for holiday gifts, your brand should be at the top of the search results page. Fortunately, there’s a thing called search engine optimization (SEO) that can assist you. SEO increases organic website traffic by ranking high in search results for specific keywords. This means that if your firm specializes in outdoor......
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2022 Black Friday and Cyber Monday marketing strategies Black Friday and Cyber Month are quickly approaching. With customers buying for the holidays earlier than ever, brands understand that the time to plan is now. According to data, 77% of Americans begin shopping for holiday gifts in July during Amazon Prime Day and rival events from other shops. This significant shift shows that Black Friday is no longer the start of the holiday shopping season. As concerns about labor shortages, shipment delays, and supply chain challenges grow, we anticipate that the trend toward......
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The future of shopping: bopis, showrooming, and hybrid channels Nobody should be surprised that consumer acceptance of e-commerce increased during the pandemic. While in-person shopping is far from extinct, the role of businesses in the customer journey has evolved to meet new requirements and preferences. According to the results of our Shopper Story 2022 study, more customers than ever are embracing what we call hybrid shopping—carrying out their purchase experience across both online and offline channels. Online touchpoints are increasingly preceding offline occurrences. According to our findings, BOPIS (buy online, pick up......
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