Scaling 3 opportunities for retailers and brands for retail media success The rise of retail media is increasing at a breakneck pace. Retail media, known as the third big wave of digital advertising (after search and social), is expected to capture 1 in 5 ad expenditures by 20241 and become a $100 billion sector by 2026. The power of retail media has become undeniable, and the time has come to capitalize on the huge expansion that is on the horizon. We published the eBook, How to Scale for Retail Media Success, to......
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3 pet supply consumer trends in Q2 of 2022 The worldwide pet care market is estimated to reach $261 billion in 2022 and to increase at a 6% annual rate over the next five years. This presents a big opportunity for firms to address the increased demand for staples such as pet food while also developing new items for pet owners, such as interactive treat-dispensing dog toys. We reported on the dramatic growth in pet supplies during the pandemic’s peak. More than two years later, one thing is certain: consumers adore their......
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Work from home consumer trends: home shopping and beyond After more than two years of the COVID pandemic, it’s safe to assume that the work-from-home (WFH) trend is here to stay. The rise of the home-based worker affects not only workplaces but also consumption patterns. We evaluated data from approximately 49,600 global survey respondents, about a fifth of whom said they worked primarily from home between April and December 2021, to better understand how this new set of customers varies from non-WFH consumers. When combined with our new Shopper Story research, which examined......
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