Monthly goals and action items for holiday marketing in 2022 Forget about January — September is the New Year for society. When summer ends, and we return to school and work, we alter our lifestyles, establish routines, and alter our purchasing habits. That doesn’t mean you should postpone your Christmas marketing strategy until the leaves turn orange and pumpkin spice lattes appear on menus. Start early to get your brand on the radar of gift-givers. Read this list and cross each action off twice to make the most of the rest of......
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The future of shopping: bopis, showrooming, and hybrid channels Nobody should be surprised that consumer acceptance of e-commerce increased during the pandemic. While in-person shopping is far from extinct, the role of businesses in the customer journey has evolved to meet new requirements and preferences. According to the results of our Shopper Story 2022 study, more customers than ever are embracing what we call hybrid shopping—carrying out their purchase experience across both online and offline channels. Online touchpoints are increasingly preceding offline occurrences. According to our findings, BOPIS (buy online, pick up......
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10 free and paid SEO audit tools for maximizing results Conducting an SEO audit is both beneficial and time-consuming. It’s difficult to stay on top of things with continual algorithm modifications and updates to your website and content. Fortunately, there are several excellent SEO audit tools available that will do the majority of the heavy job for you. In this piece, we’ll categorize audit tools into three categories: Material auditing tools can assist you to determine how SEO-friendly your content is, whether you’ve satisfied search intent and whether users are converting. Technical audit......
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Top 5 reputation management companies for 2022 In today’s complex world, reputation can be a volatile commodity. It takes years to create the ideal image for your brand. You must consistently commit to providing amazing customer experiences and creating outstanding advertising strategies. However, it simply takes seconds for your reputation to crumble. We’ve all seen how damaging something as innocuous as a poorly timed tweet or a poorly written email subject line can be. Reputation management firms relieve you of the burden of keeping your reputation “on track.” These firms can study......
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5 effective email list-building strategies Email marketing is a tried-and-true method of growing an audience and, eventually, a brand. It is not only inexpensive and simple to operate, but studies have shown that average conversion rates for opened emails hover around 15%, making it an extremely powerful marketing approach. To realize the benefits of email marketing, you must first build a large list. Use these five methods to begin fleshing out your list! 1. Use enticing deals to attract subscribers. Offering appealing incentives (such as special discounts, limited-time deals, or bespoke promo......
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Why an always-on marketing strategy is necessary for customer acquisition and retention The customer journey in today’s digital landscape is more than just a one-way funnel leading to a single sale. It’s an endless loop: Once a client makes a purchase, they’re on a new trip, one that pushes them to keep looking for more things and make another purchase. Marketers can use an “always-on” marketing approach to maximize how they engage with clients during this journey. Instead of operating individual flights or campaigns to meet short-term goals, marketers should use continuous......
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How to launch your Google display Ad campaign Do you want to show your adverts across three million websites and 650,000 apps, reaching 90% of internet users worldwide? Google Display Network is one of the best ways for companies to advertise and attract new customers because of its reach and low cost. However, for newcomers, getting started can be a daunting task. That’s why we’re here to make your path to increased sales and increased brand exposure as simple as possible. How to launch your first Display ad. How Does Google Display......
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