You started a campaign, generated leads, and now nothing. The leads are not converting into sales. Sales claims the leads aren’t good enough, while marketing claims sales did not follow up promptly enough. Sounds familiar? The actual issue is that your teams are not in sync. This gap means squandered chances, since competition shows no signs of slowing down. To achieve meaningful revenue growth, sales and marketing must collaborate.Why sales and marketing misalignment harms your business. Why do silos exist? Misaligned goals, fragmented tools, and poor communication are frequently the root causes......
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According to Gartner, martech utilization fell to 33% in 2023, down from 42% in 2022 and 58% in 2020. Underutilization of martech results in unforeseen consequences. For example, it may result in future budget cuts depending on previous platform utilization. Inadequate use of martech might also impede the advancement of marketing processes. There are several reasons why martech is underutilized. As the landscape moves rapidly, CMOs and other leaders may wish to investigate new technology. Many martech users may not profit from utilizing a specific platform. Users may also not be properly......
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Stop accidental clicks on your advertisements right now Do you get frustrated while navigating through a website and inadvertently click an ad that leads you far astray? This can have an impact on your ad revenue, and it is incredibly inconvenient for your readers. Have you ever had unusually high click-through rates on some ads? This occurs when a reader mistakenly clicks on an ad while visiting your site just for the content. In the event of too many unintentional ad clicks, your advertisers may decline or stop bidding on your ad......
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When should you place advertisements on your website? Have you recently launched a new website or have you begun to consider advertising as a form of monetization? Do you wonder when to incorporate adverts on your website if you have an established digital presence and solid blog content? Here are two crucial indicators that can help you arrange adverts on your website correctly, as well as what you should do next. When should I add advertisements on my website? Here’s why you should have advertising on your website: You receive over 1,000......
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Which video monetization strategy is best for you? The video industry is rapidly expanding, which is why you are reading this post. Nowadays, people are eager for additional content; it is past time for you to explore monetizing your creations! You should now add YouTube to your account because it is a great way to make money. You can, however, choose from a variety of different tactics that are more pleasant, profitable, and, of course, consistent. All you need to do is invest some time and select the appropriate monetization tactics to......
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13 best publishing game monetization models “Adapt or perish,” you’ve heard it a thousand times. This is the mindset of game developers when it comes to mobile game monetization in this day and age, when the next big thing is only a few seconds away. There are various excellent monetization options available, but determining which format is best for you might be difficult. As an ad management partner who has assisted several game publishers worldwide, we have broken down the finest ideas that will help you scale your ad revenue while keeping......
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5 ways to make money off of a news website When it came to journalism, magazines and newspapers were groundbreaking and revolutionary. With the rise of technology and the “internet,” it seems like everyone just goes online to find out what’s going on in the world. Users desire immediate access to news items and reports, and having a well-designed news website gives publishers an advantage in capturing the attention of the masses. As a result of this transformation, most news publishers are now focusing on creating a decent news site that can obviously......
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Google AdSense vs SSPs? 3 reasons to change SSPs vs. AdSense When it comes to monetizing your website, you may be debating whether to utilize AdSense or SSPs such as PubMatic, Index Exchange, and others. Both offer advantages and disadvantages, but which is best for you? Let’s look at the main distinctions between Google AdSense and SSPs to help you decide which is ideal for your website. Google AdSense Explanation You can monetize your website using Google AdSense as a new Publisher. The publisher places a code snippet on their website and......
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Google Analytics audit checklist for beginners Google Analytics should be your greatest buddy until you have the resources to invest in a powerful, fully integrated analytics solution. Data, as they say, is the new oil – complete, precise information has the power to provide substantial insight into the best ways to spend your marketing dollars and optimize your brand strategy for ultimate success. What is the issue? Google Analytics can be challenging to set up. With many options and factors to configure and monitor, the solution is a complete nightmare for inexperienced......
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