4 things you should do before running your first social media Ad The social media world is brimming with chances for your brand, but you probably already know that. The actual question is how to best use the numerous platforms, ad formats, and technologies to help your business gain a competitive advantage. Fortunately, we’re here to assist with our checklist of four actions to do before launching your first ad campaign on Facebook, Instagram, Twitter, Pinterest, or TikTok. Let’s get started! 1. Develop thorough brand guidelines. Brand standards are dynamic documents that......
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4 ways brands can go viral using TikTok marketing The platform that catapulted Duolingo from a nice language-learning tool to a superstar brand specializing in out-of-control viral marketing. The app that catapulted Charli D’Amelio and Addison Rae to fame. The cultural phenomena that have altered how we socialize, unwind, learn, and shop. TikTok, which was formerly reserved for Gen Z dancing competitions, is now unquestionably the hottest playground for brands. If you’re finally ready to take the plunge and submit your first short-form video on the app, here’s everything you need to......
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