Monthly goals and action items for holiday marketing in 2022

Monthly goals and action items for holiday marketing in 2022

Forget about January — September is the New Year for society. When summer ends, and we return to school and work, we alter our lifestyles, establish routines, and alter our purchasing habits.

That doesn’t mean you should postpone your Christmas marketing strategy until the leaves turn orange and pumpkin spice lattes appear on menus. Start early to get your brand on the radar of gift-givers.

Read this list and cross each action off twice to make the most of the rest of the year!

Goals and Action Items for Holiday Marketing:

Getting your goals in order is critical to achieving success through the end of the year. Here are the monthly goals to focus on, as well as action items to achieve them.

September Objectives: Find New Customers and Get Organized

Increase your efforts to reach as many new clients as possible while CPMs are low this month. Plan your campaigns until the end of the year, implement logistical systems, and get all of your ducks in a row to handle the busy holiday shopping season ahead.

September activity items include:

• Establish a brand awareness campaign to build your email and retargeting contact pools for the coming months.
• Determine shipping deadlines and logical actions.
• Implement a cart abandonment plan that includes a tailored email and retargeting campaign.
• Plan your seasonal marketing, creative, and money allocation strategy for October to begin.
• Implement analytic and tracking systems to help you optimize your campaigns in the future.

Goal for October: Engage Holiday Shoppers Now

Shopping holidays such as Black Friday, Small Business Saturday, and Cyber Monday have grown into week-long events in recent years. As a result, customers will begin shopping for gifts as early as the first week of October and will hunt for attractive offers throughout November. Plan your promotions and engage your audience to ensure you’re ready.

Action items for October:

• Consider using innovative techniques such as video advertising to break through the clutter and reach your customers.
• Start running CRM retargeting campaigns to reach out to loyal consumers with seasonal specials.
• Begin implementing your cart abandonment campaign plan.
• Connect with your customers directly through organic social media and content marketing.

Goals for November: Reach, Engage, and Convert!

Throughout November, continue to implement promotional shopping techniques. Engage your customers immediately, clearly, and frequently. If there is one thing that direct brands can offer that huge internet merchants like Amazon cannot, it is deep and lasting customer relationships.

Action items for November:

• To stay competitive, consider budgeting for higher advertising spending throughout the holiday season. According to our data, CPMs normally spike three times during this time of year.
• Continue to execute browsing and cart abandonment efforts in order to entice highly engaged shoppers to make a purchase.
• Create tailored email and remarketing ads using CRM records of previous holiday shoppers.
• Analyze the performance of your campaigns on a regular basis and make adjustments as appropriate.

December objectives include reaching out to last-minute shoppers, engaging advocates, and focusing on analytics.

Consider attracting last-minute buyers with inventive and effective gift ideas like digital gift cards to keep sales going as the holiday shopping season winds down. Create opportunities for satisfied consumers to share their fantastic experiences with your brand throughout the holidays, and focus on performance metrics and reporting.

Action items for December:

• Continue to launch cart abandonment campaigns.
• Ensure that your advertisements, emails, and website all provide a consistent, tailored experience.
• Maintain the shipping and delivery expectations you established with clients from the start, and communicate effectively throughout the process. (In the last two years, we’ve all witnessed how delivery delays have wreaked havoc on the e-commerce business!)
• Encourage customers to use social media to discuss how they’re celebrating with your items in order to increase advocacy and word-of-mouth marketing.
• Increase your reporting and analytics efforts. This season’s performance statistics, in particular, will give you a taste of what to expect in 2023 and will shape your future marketing plan.

The holiday season can be daunting without a solid holiday marketing strategy and extensive planning. Stay on track by incorporating this action plan calendar into your Christmas marketing strategy right away! You can launch and learn from all of your initiatives in one location, from brand recognition to cart abandonment.